If you are up on the Ridez current events as of late, you will be hip in knowing that Beno's video the Real Deal is coming out 7/29. That single video release aside, he has been showing great team work, company awareness, brand representation, and dual marketing skills, in consistently bringing to the light the new Jim B Dot video with Classick G.
This video was directed by the very reputable Herricane Morales. She has directed a previous Jim B Dot video known as "Own Zone". I believe that Herricane returns to her roots of the gritty, grind hard, and urban perspective directing, which has made her obtain so many clients, by shooting straight for the streets in the styles which I have described.
Seeing notable parts of Camden, NJ's landscape, the very under rated back drops and colors of the PATCO high speed line, and adjusting transitions to Classick G's on the edge of your seat delivery, are the scenes that compliment Classick G's verse. I knew from hearing Classick rip into this track with so much ferocity that this was not going to be a traditionally structured hip hop song. And if you like to be caught in unparalleled adrenaline of true rap lyrical fury, this will be the ideal video for you.
You can find yourself almost ecstatic and hyperactive after listening to Classick G's approach to the Jersey Meets Philly concept. By the time Jim B Dot gets to spit bars around well established graffiti locations, you can know to expect a roller coaster of another round ensuing. Jim B Dot does not let up, using a variation of voice pitches to accompany his wordplay aggression. It's almost as if there was a prequel to the "Own Zone" video plot that I theorize, seeing Jim B Dot behind the bars in the lot, is a reminder of unleashing a personality, attention grabbing artistry to the world.
I've admired the very subtle details behind how this video was put together. Some video directors aim for exquisite action shots, scenes of power, and other eye gazing storyboards. The paying of train tickets, watching commuters, and coloring effects done in the editing which support each emcees respective environments, are invaluable details, as well as many others to point out watching this directorial progress.
All in all, when you are anticipating your promotional campaign, or if you are building buzz for a video to drop, I believe Beno has demonstrated by focusing on this video with his company affiliate that the power of sharing becomes caring. Caring leads to individual markets and demographics merging on the account of your own with your gesture of symbolic unity. And that I presume is the true chemistry to how an artist roster can remain intertwined. https://youtu.be/YQauKwsr-YU
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